Our Southern California advisory team is very selective in taking agency assignments. We recognize the value of our contribution to the assignment and work with landlords that are ready to be positioned for success.
Accountability is also an important component of our marketing plan, as we keep Seacrest Building infomed of all activity through regular reporting (see sample report following this section), meetings and discussions to the degree that is most desirable to the Seacrest Building team.
It has been confirmed through our experience that tenants are largely located within the "shadow" of a project. We will identify and pursue select tenants whom best fit with each listing thru proactive and coordinated approach .As a more concentrated effort, we chart and develop a relationship with the proper class of tenant within a 5-mile "shadow" radius of every listing. In addition to pursuing local tenants, KW commercial will place significant emphasis on the marketing to the local commercial real estate broker community. By making use of this valued resource there will be a significant amount of exposure to each property that has to date not been utilized.
KW Commercial will work with each landlord management team to institute a plan to improve the presentation of all available suites to the marketplace.
For each listing, the Marketing Team will formulate an exclusive detailed marketing plan. Each plan will include:
- BROCHURE – We will create a digital and hard copy brochure/flyer to our targeted list of industries that we have identified.
- BROKER COOPERATION – We will solicit outside broker cooperation through mass e-mails and specific broker mailings. (We will follow up via email with a sample digital brochure)
- INTERNET/LISTING SERVICES – We will offer the property through various multiple listings services including Co-Star and Loopnet.
- MAILINGS – We will send out targeted mailings to the users we have identified with our marketing flyers.
- CANVASSING – We will hand deliver the brochure to all local
companies in the target market.
Our creativity and knowledge of investors and tenants in the marketplace, coupled with a great rapport with the brokerage community, offers a level of saturation and personalization that will enable us to discover and qualify solid prospects for each listing..